Email marketing is like having a conversation with your audience through their inbox. It's a digital marketing strategy where you send emails to a group of people or subscribers. The goal? To promote products, and services, or build a rapport with your recipients. It's a direct and cost-effective way for businesses to reach their target audience effectively. You can use different types of emails, such as newsletters, promotional emails, or transactional emails, depending on your goals. Now, let's break down the vital aspects of email marketing, including why sales sequences (cadence) and newsletter campaigns are crucial: Sales Sequence (Cadence): Imagine this as a well-timed series of automated emails sent to a specific group of subscribers or leads over a set period. Here's why this matters: Lead Nurturing: Sales sequences nurture leads. They're your way of guiding potential customers through their journey. By sending them a series of tailored emails, you educate ...