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Picture conducting a thorough audit of your entire content inventory, identifying gaps, and strategically populating your editorial calendar with fresh assets aligned with your business priorities. You've discerned the most potent content formats and devised an infallible plan for distribution and promotion. It's a meticulously tuned masterpiece, gleaming and refined down to the minutest detail. Yet, in a narrative twist reminiscent of Shakespearean drama, an executive strides in. Almost regally, they unravel the intricately woven tapestry of your content strategy. This scenario is all too familiar in the corporate domain, where the dictates of the highest-paid person's Opinion (HIPPO) often supersede logic and data. HIPPOs wield considerable influence in meetings, and often for valid reasons. Armed with experience, expertise, and a substantial level of imperviousness, they can prove challenging to sway. "Let's produce a video on <insert suggestion>." ...